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Strategic Management Essentials,2/e (Paperback)
Author(s):
Charles W. L. Hill ,Gareth R. Jones

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Table of Content
Overview
Feature
New to this Edition
Part 1: INTRODUCTION TO STRATEGIC MANAGEMENT.
1. The Strategy-Making Process.
2. Stakeholders, the Mission, Governance, and Business Ethics.
Part 2: THE NATURE OF COMPETITIVE ADVANTAGE.
3. External Analysis: The Identification of Opportunities and Threats.
4. Building Competitive Advantage.
Part 3: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE.
5. Business-Level Strategy and Competitive Positioning.
6. Strategy in the Global Environment.
7. Corporate-Level Strategy and Long-Run Profitability.
Part 4: STRATEGY IMPLEMENTATION.
8. Strategic Change: Implementing Strategies to Build and Develop a Company.
9. Implementing Strategy Through Organizational Design.
Part 5: CASES IN STRATEGIC MANAGEMENT.
Case 1: Boeing Commercial Aircraft: Comeback?
Case 2: Apple Computer.
Case 3: Amazon.com.
Case 4: Blockbuster's Challenges in the Video Rental Industry.
Case 5: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?
Case 6: 3M in 2006.
Case 7: Philips versus Matsushita: A New Century, a New Round.
Case 8: Mired in Corruption--Kellogg Brown & Root in Nigeria.

Product Details 
ISBN-13 : 978-0324788495
ISBN-10 : 0324788495
Publisher : Cengage Learning
Publication Year : 2009
Edition No : 2
Paperback : 400 pages
Shipping Weight : 0.540 Kg
Dimensions: 9.9 x 7.9 x 0.5 inches
Print Origin : United States
Edition Type : Original Student Edition(OSE)
Language : English